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About Us

In 2006, the Yume brand was born in Park Grove Cardiff. Since then the Hair and Beauty Teams have been overwhelmed with more and more fabulous guests who enjoy the Yume experience, and keep coming back for more.

Salon owners, management and artistic teams share an ethos of high standards for our guests. Each team member has a rich blend of individual hairdressing skills, business skills and creative innovation.

Education is key - with in-salon teachers and assessors delivering weekly sessions, external Wella educators delivering hair workshops, and courses at our affiliated Wella Colour Studios in London and Manchester - Yume prides itself on investing in people, to ensure a unique blend of up-to-date, creative expertise and professionalism, with a relaxing, friendly approach.

Over the years Yume has evolved and improved the hugely successful concept with more research, education and training creating an equal level of talent and exceptional customer care in each of their salons.

Salon Philosophy

We ensure that as a client you are treated with professionalism, expertise and exceptional high standard of customer care and concern for your hair health and beauty needs.

It is important to us that at the end of each visit here at Yume, that you are completely happy with the way you look and the way you feel.

As Yume evolves with the industry trends we shall continue to educate and share our knowledge, innovation and creativity so that you our client evolve with us, with new possibilities and above all a new you!

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The Team at Yume - The Cathays Salon

The Yume team is like a family, we strive to create happy guests, where stresses are left at the front door. Yume means ‘dream; in Japanese so let us, the Yume family, take you on your journey where we can create the dream you…

If you would like to be a part of the fun, friendly and professional team at Yume Hair salon, please send a cv and covering letter to along with a little bit about yourself and why you would like to work with us.

Giovanna McCarthy – Salon Owner/Managing Director

Giovanna McCarthy – Salon Owner/Managing Director

Within 30 years, I feel lucky to have achieved many of my personal goals within my hairdressing career, these include Salon Management, Photographic work, Fashion shows, Bridal hair and Teaching Hairdressing up to NVQ Level 3.

I am now in the process of combining all of these skills into the teaching, directing and management side of the constantly growing, Hair Health and Beauty Business - Yume, a vision of a concept that makes people look and feel their best - all under one roof. I am, these days, often found deep behind the scenes. Working on the next big salon project, promotion, or training session. Keeping the growing team fully equipped with the up - to - date knowledge and guidance they need, to always go that extra mile, for our very important Yume clients.

I thrive on making a difference to the way people look and feel, and enjoy a lengthy consultation where I can advice the very best products to maintain healthy and beautiful looking hair.

Tristan McCarthy

Tristan McCarthy - Salon Owner / Director

With over 20 years as a fashion buyer / store manager of menswear and womenswear stores, I felt it was about time I put all that experience into an exciting challenge of my own... Creating Yume - Yume - The Rhydypenau Salon and Yume - The Cathays Salon, along side my wife Giovanna. I am the Financial Director of Yume Hair and Beauty but you can find me front of house on weekends, where I use my knowledge of superb customer care and management skills to drive Yume forward. Ensuring the Yume team are delivering high standards, within fun and professional surroundings, 5 star customer service and highly trained stylists are paramount to my ethos of a premium salon in a exclusive location with the right ambience in creating the dream you.

Jacqui Caley – Salon Owner/ Creative Director

Jacqui Caley – Artistic Designer

As a stylist in this industry, my 30 years of experience has equipped me with a diverse range of knowledge and skills that I enjoy sharing day to day, with my team and with the clients. Creating a positive and nurturing experience within the salon, not only with the team and their personal development but importantly with the clientele is an essential focus for me. I take great pleasure seeing stylists and assistants happy with their work and clients walking out of our doors feeling amazing with a spring in the step!

I relish the chance to explore the new trends and techniques with clients, sharing anything new or inspiring. Tailoring my cutting, colour work and advice to suit my clients style, lifestyle, skin tone and seasonal needs is continually rewarding, whether its subtle or of a re-inventive nature.

Weddings are a big part of my work and creativity, being part of the planning and preparation of the bride and her party for the big day, is always highly rewarding. For me, styling a brides hair becomes art, a sculpture and an enjoyable challenge.

Vicky Rausa - Creative Stylist

Vicky Rausa - Creative Stylist

I’ve been in the hairdressing industry for 27 years now and still absolutely love it! I started my journey as an apprentice at Vidal Sassoon, training and qualifying as a stylist..after 10 years at the company I decided to have a change and completed the Tony & Guy training .. I worked there for several years before starting my own business..a salon on the outskirts of cardiff city centre. Taking some out then to have my children I then moved on to teaching my trade and thoroughly enjoying passing on my knowledge and experience.. so present day, I’m working at Yume/uni salons and loving my new chapter.. I enjoy the hustle and bustle of life in the students union.. I’m lucky to be able to to stretch my creativity with the student clientele.. I’ve also received a massive amount of training with Wella and our very own colour master. Also completed some amazing colour courses in the Wella studios including an advanced balayage course...

Sam Dickens - Creative Stylist

Sam Dickens- Artistic Stylist

My name is Samantha, everyone knows me as Sam. I’ve been hairdressing for 19 years. My passion as a young girl was art, I loved being creative, so I took my artistic side to the hairdressing industry. I love to keep up with the latest trends and love to do so within our Wella training sessions at the salon and also away at the Wella Studios in London and Manchester. I specialise in balayage colour and creative cutting. I’m very passionate about my work and my clients needs. I have been given the best opportunity to work with the fabulous Yume company and the fantastic team. Everyone knows me as happy and bubbly Sam. I love going that extra mile for clients!

Paige Hooley - Creative Stylist

Paige Hooley - Stylist

My name is Paige I’ve been doing hair dressing for 5 years. I’ve been with Yume Salons for just over a year, I joined half way through my level 2 and with their amazing training courses at the salons and the Wella Studios London and Manchester,I have been able to complete my level 2 I’m now progressing onto my level 3.

Working at Yume has helped my confidence and hairdressing skills grow and made me become a much better hair-stylist!

Niamh Meighan - Graduate Stylist

Niamh Meighan - Stylist

My name is Niamh and I have been working for Yume for 3 years. I have completed my level 2 and now going into level 3 to progress my skills. During my apprenticeship I have gained so much confidence and skills from working with this amazing team. I am now a stylist at uni hair salon and I am loving every minute of it. I have so many opportunities to grow as a stylist with weekly training and courses. I love being creative and having fun with my clients, I can’t wait to see what the next few years bring for me at Yume. 

KAIYA COLES - Apprentice

KAIYA COLES - Apprentice

I am an apprentice at Yume and I love it, I love the atmosphere and how happy everyone always is. I work at both Salons and they are both such fun, I treat them like a second home. Part of my role is to clean and make sure the salon is sparkling at all times... which it is! My favourite part is shadowing the stylists an observing their every move while they are working. I am so grateful that I’m a part of the team and I know I have many years to come within the salon. 

Martyna  - Beauty Therapist

Martyna - Beauty Therapist

I am from Poland where I have completed my Bachelor degree in Cosmetology in 2013. Since then I had the opportunity to work in various different beauty salons learning new treatments and expanding my knowledge in holistic beauty. I was always passionate to help my clients look and feel as the best version of themselves.

My great passion is Microblading, semi permanent make up in which Hyper realistic hair strokes technique is used to create long lasting and the most natural eyebrows.

As a cosmetologist I always wish for my clients to enjoy my treatments, look forward to time to relax and have a friendly chat where I can make you look and feel beautiful.